Internal Comments & Questions

Section with comments and questions on the analysis and workflow - let’s mostly discuss here

Job Position Types

We need to agree on names of positions in general and which fall into technical/non-technical groups.

I did some text mining and defined for now technical and non-technical positions manually looking at the resulting list without stop words. I decided to clasify as follows:

  • technical ~ analy|special|engine|develop|technic|optimi
  • non-technical ~ manage|direct|writ|consult|coordinat|edito|market|sale|social|strateg|supervis

I am not sure if all of them are correct (but hopefully most) but e.g. “specialist” is a term I would have another look at. I searched descriptions of specialists and they read as if SEO specialist is a common term for a technical position. Correct?

Chart Type Job Type

I thought I make a doughnut chart (as we also discussed on the phone). However, the doughnot looked not that good and a bit too fance - but on a caertesian coordinated these stacked bars looked very nice! So it’s a bit more fancy graph but I think that’s good for a bit of variety and atteention-drawing - I hope you and Brian like it!

A Nicer html

With my new css/html skills it was an easy thing to change the boring colors and fonts to match backlinkos and our plot design ;)

1. Job Title

2. Location

  • Where do companies hire SEOs? (beautiful US Map)

2.1 Hot Spots (Cities)

2.2 Hot Spots (States)

3. Company Info

3.1 Size

  • How large are companies that hire?

  • Do larger companies require more specialized tasks?

  • Do larger companies require a formal education?

3.2 Revenue

  • What type of skill sets are required by high-revenue companies?

3.3 Sector/Industry

  • What type of companies hire SEOs?

3.4 Company Rating

  • Do lower rated companies pay less (salary)? Which companies have the highest ratings?

4 Job Responsibilities

4.2 Deep dive into job tasks (PPC, content management, technical, etc.)

  • What technical SEO tasks are most often required?

5 Job Requirements

5.1 Programming Languages

  • What programming languages are most often required?

  • What languages are most often required in combination (e.g. Html, CSS)

5.3 Years of Experience

  • What type of SEO jobs require +5 years experience?

5.4 Degree Requirements

  • What type of degrees are most often required (BS vs MS vs None)?

6 Salaries

6.1 Salary Ranges

  • What are the typcial salary ranges for SEO jobs?

6.2 Salaries per Location

  • Where do companies pay the most/least?

6.3 Salaries for different positions

  • What are the highest/lowest paying SEO positions?

6.4 Salaries per job requirements

  • Do positions with programming languages pay significantly more?